Explain Nation: Why we feel bad after we feel good
"The product looks so good and it’s so cheap. What’s the catch?!" We have become so suspicious of good things and good feelings. I have even heard of a woman who nearly panicked in the middle of a proposal from her boyfriend. This can be a plausible explanation for all that: Our mammal ancestors lived among herds to stay safe. Once in a while, a toddler mammal would stray into the open for some nice sunshine and a taste of freedom. In a little while, the hormone cortisol would give him a bad feeling that he couldn’t explain. He would be compelled to hurry back to the herd. In the presence of trusted ones, the brain chemical oxytocin would give him a feeling of comfort and bliss. Why is cortisol such a wet blanket? Well, its job order is to make animals, including humans, survive. Without it, we will feel too secure until a lion snatches us for lunch. The survival instinct made our forefathers see cultural systems of rewards and punishment as concepts so natural. They saw noth...